Kuzeyden enters the category with Turkey’s lightest Sparkling Natural Mineral Water bottle.

After breaking new ground in 2017 with its BPA free transparent carboy, the new generation water brand Kuzeyden now meets consumers in the Sparkling Natural Mineral Water market with the lightest bottle.

Launched in 2017 as Getir’s water brand, Kuzeyden was fully acquired by Tuncay Tütek and began operating as a new company following the amendments to the e-commerce law that came into effect in January 2024. Starting out with a single water source, the brand has since added a second natural mineral source, increasing its production capacity. Alongside different sizes of PET packaging in the water category, it has enriched its portfolio with premium PET and glass bottle options. For 8 years, Kuzeyden has been the choice of millions of consumers with its carboy and PET water products, and now it is entering the Sparkling Natural Mineral Water market, strengthening its presence in the beverage sector.

The Turkish Sparkling Natural Mineral Water market has grown in parallel with global trends, reaching a volume of 718 million liters in 2024. With this size, it became the second fastest growing category in non alcoholic beverages with a growth rate of 27%. One of the most important drivers of this growth is the increasing health awareness across society. With its rich mineral content and glass packaging, Sparkling Natural Mineral Water continues to stand out as a healthy alternative for consumers.

The newest player in the Sparkling Natural Mineral Water market, Kuzeyden, brings natural mineral water from the mountains of Erzincan rich in magnesium, bicarbonate, and calcium in Turkey’s lightest Sparkling Natural Mineral Water bottle. This way, it preserves nature’s unique taste while also presenting an environmentally conscious approach with a lower carbon footprint. In addition to plain Sparkling Natural Mineral Water, it combines health and taste with three flavored varieties produced using 100% natural aromas and beet sugar.

Tuncay Tütek, founder and owner of Kuzeyden Beverage, summarizes the brand’s innovative approach with these words: “We are a company that achieves firsts in Turkey, 100% local and Turkish owned. We produced Turkey’s first transparent and BPA free carboy and pioneered the sector with practices such as water delivery within minutes. Now, by offering Sparkling Natural Mineral Water in Turkey’s lightest bottle, we are taking this innovative approach one step further.”

With its growing portfolio and the employment it creates, Kuzeyden contributes directly to the Turkish economy while preparing to expand into global markets in line with its export targets.